The Creative Ask

Examples of what we’d like to see:

• Women in sport. For instance, if you’re in the UK we’d love to see how you’ve been inspired by the Lionesses win in the 2022 Euros. How did the tournament impact you? Have you started going to women’s football matches?
• We want to see the extent of your passion and its impact - has your passion led you to start participating in your own local team? Maybe not, but perhaps your parents have decided to start coaching a girls football team or you’re a teacher who is encouraging girls to give the sport a go!
  
• Do you wear the same outfit whenever you watch your team play? Or maybe you always sit in the same seat. Show us your enduring matchday rituals!
  
• You could take a snapshot of crowds viewing a game in your neighborhood bar or pub, friends watching a match from home or a view from a barber shop chair. 
  

• Maybe you’re lucky enough to watch a game in a stadium - we’d love to see that journey through photography. 
• Or perhaps you’ve been playing football in a local team, triggered by your unending passion for a team, or even in your backyard.
  
• We want to see the impact of your fandom on your life. 
  

Creative Brief Overview

DO's

• DO capture your key moments of the football season so far! 
• DO make it feel real, authentic and intimate. 
• DO showcase the fun, the lighthearted, and emotional aspect of being a football fan.
  
• Do feel free to showcase your team jersey’s or merch!
  

DONT's

• DONT submit work or ideas not created by you.
  
• DONT submit any previously uploaded work. We are looking for new content.